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Marketing

Online Marketing Strategy-Part 7 of 7 – Review Performance

Measuring Performance In Part 6 we had a look at ways to automate your online marketing efforts.  Now we need a strategy to review the performance of our those efforts, identify the winners, and eliminate or modify the ineffective campaigns.  In this section we will review some metrics to monitor and suggestions for refining your internet marketing strategy.

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Marketing

Online Marketing Strategy-Part 6 of 7 – Automation

In part 5 we had a look at ways to supplement your overall online strategy with Paid Advertising.  In this post we are going to show you some ways to nurture leads into customers while your sleeping through the use of automation. Leads to Customers with Automation Lead nurturing is the process of developing relationships with

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marketing-strategy-what's-yours-Content-Social-Media-Landing-Pages
Marketing

Online Marketing Strategy-Part 5 of 7 – Paid Advertising

In Part 4 we looked at the role landing pages can play in your overall marketing strategy.  In this post we are going to discuss how paid advertising can supplement your efforts. In the Meantime. . .why not Paid Advertising? When you are first establishing your digital brand, you really can’t relay on your own

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marketing-strategy-what's-yours-Content-Social-Media-Landing-Pages
Marketing

Online Marketing Strategy-Part 4 of 7 – Conversion With Landing Pages

In part 3 we considered the importance Social Media plays in your overall online strategy.  In this post we are going to discuss hoe landing pages can be used to convertrt visitors to your website into leads.  Visitors to Leads with Landing Pages Now that you have optimized your website, launched your blog, and started

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marketing-strategy-what's-yours-Content-Social-Media-Landing-Pages
Marketing

Online Marketing Strategy-Part 3 of 7 – The Importance of Social Media

Last time we looked at the Importance of Content.  In this post we will consider the value of Social Media. The Importance of Social Media   One of the most direct means of online communication with your customers, prospects and employees is Social Media.  Not only that, Social Media is a key driver of content  (Remember,

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marketing-strategy-what's-yours-Content-Social-Media-Landing-Pages
Marketing

Online Marketing-Part 2 of 7 – Website Content

Last time we looked at setting up and optimizing your website.  In this post we will consider the content for your website. Maybe you have heard that when it comes to creating an effective online strategy . . . Content is King! Content is the fuel that should drive your digital marketing strategy. By creating

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