WordPress-The-Right-Platform

Why WordPress? – 5 Solid Reasons to Build or Re-design Your Website Using WordPress

After years of building websites using other CMS platforms, we recently made the decision to craft all of our client websites on the WordPress platform.  This was not a decision we came to lightly but certainly one we believe will be better for us and for our clients.   In this blog post, we want …

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security

WordPress Security – 5 Simple Steps to a More Secure WordPress Site

We’ve all heard the horror stories of hacked WordPress sites.  These stories might lead you to believe that building your website on the WordPress platform presents unreasonable security risks.  The truth is, any platform you choose is at risk of being hacked.  But it may surprise you to know that there are a few simple …

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Online Marketing Strategy-Part 7 of 7 – Review Performance

Measuring Performance In Part 6 we had a look at ways to automate your online marketing efforts.  Now we need a strategy to review the performance of our those efforts, identify the winners, and eliminate or modify the ineffective campaigns.  In this section we will review some metrics to monitor and suggestions for refining your internet marketing strategy. …

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Online Marketing Strategy-Part 4 of 7 – Conversion With Landing Pages

In part 3 we considered the importance Social Media plays in your overall online strategy.  In this post we are going to discuss hoe landing pages can be used to convertrt visitors to your website into leads.  Visitors to Leads with Landing Pages Now that you have optimized your website, launched your blog, and started …

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Online Marketing Strategy-Part 3 of 7 – The Importance of Social Media

Last time we looked at the Importance of Content.  In this post we will consider the value of Social Media. The Importance of Social Media   One of the most direct means of online communication with your customers, prospects and employees is Social Media.  Not only that, Social Media is a key driver of content  (Remember, …

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Online Marketing-Part 1 of 7 – Tactics for an Effective Digital Marketing Strategy

A Website is Just One Part of An Effective Digital Marketing Strategy Many small business owners today are asking, “Do I really need a website?”   Well, the short answer is a definite YES!  These days, without an online presence, it can be hard for your business to compete and grow.  But a website alone …

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